Proactivity in a social environment and good information are characteristics of the Spanish traveler increasingly prominent, as noted in the 2nd Online Travel Kayak Barometer, which has done the Kayak flight search engine.
In front of the survey that was carried out in the first study conducted by Kayak, in which the trends in the use of mobile flight applicationsOn this occasion, the report is the result of the opinions of leading experts in social networks and tourism products and services.
At 2nd Kayak Barometer the traveler trends during the trip process, from inspiration and planning, to reservation and purchase, the trip itself and the post-trip.
In the initial stage of inspiration, Raul Jimenez, CEO of Minube, highlights the importance of social websites with recommendations and opinions of travelers, and several prominent travel bloggers point out the influence of the expert traveler who transmits travel experience.
Regarding the trip planning, Antoni Perpigna, from ReallyLateBooking.com, points out the great importance that travelers' opinions have acquired when booking a hotel for their trip. And, for its part, Lluis Pons, marketing director of the airline Vueling, highlights the greater use that the mobile channel will have for booking flights.
As for the reservation and purchase process, José Luis Martínez, director of Kayak Spain, points to the personalization of the service and the use of mobile phones as trends to highlight.
Antonio López de Avila, of Segittur, points out in the report that the search for information in real time, geolocation, and the socialization of experiences are increasingly common characteristics of the trip itself.
Finally, regarding the final stage of the post-trip, Jimmy Pons, tourism marketing expert, highlights the change that has occurred with the democratization of connectivity and access to information, which encourages the popularization of the use of social networks and the emergence of new travel influencers: the end user and Travel bloggers.
Here you can download the pdf with the Study of the Trends of the Spanish traveler.
